Author archives: Luke Richards

  • Sight & Scent

  • Corporate photography for a Preston-based business with a global reach Take a trip down any high street and you’ll pass at least a couple of vaping shops. What you may not think about is the science behind the products those stores stock. Xyfil is one of the UK’s top E-liquid laboratories, cr[...]
  • Is lifestyle photography right for your business?

  • It can be warm, engaging and personal. But is lifestyle photography right for every business? Let’s start with a bit of a definition. What do I mean by ‘lifestyle photography’? Ask a dozen different commercial photographers and you’ll probably get a dozen slightly different answers, but here’[...]
  • Why I need to thank The Apprentice

  • The class of 2017 tackle commercial photography, with unimpressive results. It’s a funny thing, being a professional commercial photographer in Lancashire. Tell someone you’re a plumber, or a tree surgeon, a florist or a graphic designer and the response is typically “I’ve got a pipe/tree/event/l[...]
  • Event photography where the people star

  • Heading to an awards ceremony this season? Make sure the event photographer’s focusing on what really matters. I’ve covered a lot of awards ceremonies. And I’ve seen a lot of awards. Big ones. Little ones. Glass ones. Perspex ones. Ones that took pride of place in the office cabinet. And ones[...]
  • Shooting Shakespeare

  • Knowsley Council has big plans to capitalise on Shakespeare’s connections with Prescot. And I’ve been shooting the site that has won the council a planning award. If I’d told you I knew all about Shakespeare’s connections with Prescot before this commercial photography commission for a planni[...]
  • Restaurateurs: how Instagram can sell your food

  • Every food student has been taught that dishes need to be a feast for the eyes before they can be a feast for any other part of you. But creating Instagram-quality food is becoming more important than ever before. It’s probably not what any professional chef wants to hear, but the quality of your[...]
  • The smoke and mirrors of commercial photography

  • Why occasionally it really is ok to ‘tweak’ a shot. If you’re a commercial property developer, you don’t wait until the last property’s built to show your potential audience what the finished article will look like. First, you go with the artist’s impression. Then, the moment you’ve got somet[...]
  • Capturing a story of liberation

  • Using commercial photography to celebrate success If you don’t live and work in the North West, the plight faced by Cumbrians in late 2015/early 2016 may have largely passed you by. But for people living in the Lake District, the Storm Desmond floods washed away roads, homes and livelihoods f[...]
  • How to pack more into a portrait

  • When was the last time you refreshed your LinkedIn portrait? Or your ‘about us’ page image? Perhaps it’s time to look again. Take a look at this: This is a blog post about portrait photography. But, perhaps a little unconventionally, it’s about how you can pack a whole world of meaning int[...]