Author archives: Luke Richards

  • The shots to get your business fighting fit

  • If you’re just starting out, don’t underestimate the power of professional photography to help you launch. Starting your own business isn’t easy. Purse strings are (usually) tight and you have to spend every penny wisely. Yet I’d suggest few pennies get spent more wisely than when a start-up [...]
  • The power in print

  • One of the big thrills of what I do is seeing my commercial photography illustrating print materials. I know digital is king, but there’s a special sort of satisfaction I get from seeing my work used in print. That’s because the combination of image, paper and print can work magic you just ca[...]
  • Stop saying cheese

  • Corporate headshots? I’m starting a one-man crusade to improve the standard of commercial portraits in Lancashire. Forgive me, I’m going to have a bit of a rant. In the past week I’ve had reason to check the websites of three different companies in and around Preston and in every instance the[...]
  • Best corporate portrait request ever...

  • Every now and again, you get a request that can’t help but make you chuckle: ‘Hi, I’m the new Head of Marketing at Asons Solicitors,’ the email began. ‘I’m trying to track down the photographer who did photos of our old building on Bark Street, Bolton and head shots for our CEO. Unfortunately[...]
  • Unveiling Elite IB’s brand new video

  • Elite IB now has an impressive and engaging way of promoting its Easter revision courses. Last month I covered a project I’d been working on for International Baccalaureate (IB) tutors Elite IB. I was working on a mix of stills photography and video, capturing natural shots of the Elite IB tu[...]
  • Loughborough’s in London?

  • My latest conference photography shoot has taken me to Loughborough University. Erm, in London. Hang on a minute, I can almost hear you saying, Loughborough University isn’t in London. It’s in, well, Loughborough. You’re right, of course, but LU has a new centre of excellence in London’s Inno[...]
  • School prospectus photography in Preston

  • Schools: take another look at your prospectus. Is it time for a refresh? For any school, money’s tight. So it’s easy to see how years can pass between prospectuses. There’s a limit though. When the children on the pages of your existing prospectus now have children of their own, and when half[...]