Author archives: Luke Richards

  • The perfect party for the camera shy

  • If you go down to the woods this weekend, you’re sure of a big surprise. Ashdown Park in East Sussex is a special place. The woodland that surrounds the country house hotel is said to be the inspiration for Winnie the Pooh’s Hundred Acre Wood, but this weekend the party will be rather more su[...]
  • Commercial product photography on ice

  • Shooting frozen food means you have to work fast… It’s funny how one job can lead to another. Some years ago I shot Deborah Barnes’s wedding in Preston. Since then she’s kindly recommended me for a whole lot more weddings – and those people recommended me to other people. And so it has progre[...]
  • Lifestyle photography, take 2

  • Is lifestyle photography a London thing? In a recent post I talked about the difference between ‘standard’ corporate photography (the things you do/make/sell) and lifestyle photography (the difference your products/services make to the end user, and the mood/feelings they evoke). Well, MyT[...]
  • Product shots find inner peace

  • When your business is built on keeping mind and body in perfect balance, your product imagery needs to strike the right balance too. Maharishi Ayurveda is built on the principles of Ayurvedic medicine established in India thousands of years ago and believed to be the world’s oldest healthcare[...]
  • Are you making the most of lifestyle photography?

  • Do your images show the things you do – or the difference you make? That’s the power of lifestyle photography. This week I’ve been poolside, slide-side and gym-side, capturing images for leisure chain MyTime, the innovative health and wellbeing organisation that’s busy changing people’s lives[...]
  • Your family, gift wrapped this Christmas

  • With a Winter Wonderland portrait, your Christmas portrait photography doesn’t have to be Christmassy. This post is about Christmas portraits, but I figure I’d best explain what I mean by that. You see, mention ‘Christmas portrait’ to some people and thoughts automatically turn to the sort of thi[...]
  • If you’re waiting for a sign, this is it…

  • Commercial photography has to have a point if it’s to be anything more than a pretty picture. Red Blue You make bespoke canvas signs (and blinds) that take a typographical approach to making an impact. As the shots (taken at Red Blue You’s base in Lancaster) show, there’s no end to the conten[...]
  • The Breeze that wasn’t…

  • For my latest Preston photography shoot, I was asked by British Cycling to capture the unique spirit of a very special event. Don’t be fooled by the name. Breeze cycling challenges are far more of a challenge than they are a breeze. Capturing the feel of the latest Breeze event was my mission[...]
  • Portrait Photography from a Different Angle

  • Next time you’re ready to take a fresh look at your corporate brochure or website, take a fresh look at your portrait photography too. Let’s make this absolutely clear: there’s nothing wrong with a good, strong headshot for your About Us page or your corporate brochure ‘Meet the Team’ pic. I [...]
  • Creative is as Creative does

  • If you’re part of a creative enterprise, shouldn't your corporate portrait photography be creative too? I know you’d expect me to say this being a professional portrait photographer and all, but there really is no reason to have the bland corporate headshot of old staring at you from your web[...]